Highly aligned but loosely coupled
We stay aligned to one strategy and goal. We have faith in others’ abilities and knowledge, knowing we’ll each make the right decisions in our areas of expertise.
We turn the good into great
We set ourselves apart by always striving to be the best. We aspire to turn the good into great - and that’s what makes us unique.
Think big, start small
We plan for all possible futures, exploring emerging contexts and trends to come up with big ideas that transform the conventional way of doing things. When it’s time to execute, we break our ideas down into smaller parts for testing and validation.
Launch early, then iterate
The best products are shaped by their customers. We launch early with minimal features, let our customers tell us what they need, and make it happen. To us, there’s no room for unwanted features.
Resources are finite
We strategically sort out priorities and dedicate resources to where it will have the highest impact.
Opinions matter
It’s always a good time to speak up. If there’s a great idea or suggestion, we want to hear it!
Dive deep
We use data, market intelligence, testing and research to gain insight. Intuition is always a good place to start, as long as it is always backed by facts.
We represent a united front at all time
We may have differences in opinion - that's natural and healthy. Once we have our discussions and make a decision, we all get behind it.
One door vs. two door decisions
We classify decisions into two categories: decisions which are consequential and irreversible or nearly irreversible, which must be made methodically, carefully, slowly, with great deliberation and consultation; and decisions which are easily reversible and can be rolled back with minimal impact, which must be made quickly by high judgment individuals or small groups.
The job is never done
There will always be room to innovate and come up with better products and solutions. We're always questioning, always curious, always challenging ourselves. We seek excellence in everything we do. False feelings of success breed complacency, and complacency breeds failure.
We are here to empower our communities
We’re here to provide everyone with unique products that address their needs and help them achieve financial freedom; that belief is at the heart of everything we do.
